Insight is delighted to speak to Nader Kobeissi, General Manager MENA at Toluna.
Nader, please tell us about yourself and your role at Toluna.
With pleasure: I am happy to come back to Toluna after seven years of trying to convince them to open an office in the region! I worked for Toluna in Paris and then in New York from 2004 till 2009, so am quite familiar with the company, values, culture, services, etc. The timing is perfect to open shop in the region as the market is ripe and in great need of a professional digital data collection company that can disrupt the market by combining cutting edge technology with high quality mobile and online regional research [...]