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January 30, 2017

Interview with Christian Andersen – IBM

Insight World is delighted to speak to Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM

What does your role as Director of Portfolio Marketing involve? What are your primary responsibilities?

The primary task is to ensure that we at IBM engage our clients with compelling value propositions across our broad portfolio of solutions. Our Marketing and Communication campaigns help to increase awareness, build IBM’s brand, and generate new demand, so we continuously grow our business in the Middle East and Africa.

Ensuring we deliver on the above requires: strategy, planning, content development, Market Intelligence, deep [...]

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November 23, 2016

MEDPUSH – Interview with Samir Ayoub

Insight is delighted to speak to Samir Ayoub, Founder & CEO at MEDPUSH.

Please tell us about yourself. Why did you choose to pursue a career in the media business? What inspired you to launch MEDPUSH?

I’ve been in the media and research business for over 30 years. I spent about six years at the Pan Arab Research Center, and then I moved to the media and advertising business. I have spent the past 17 years running Mindshare across the MENA region. We started in 1999, and it was the first media agency in the Arab world. We began with fewer than 15 employees and two offices and when I left the company, Mindshare had more than 350 employees and 13 different offices [...]

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November 17, 2016

Toluna in the Middle East – Interview with Nader Kobeissi

Insight is delighted to speak to Nader Kobeissi, General Manager MENA at Toluna.

Nader, please tell us about yourself and your role at Toluna.

With pleasure: I am happy to come back to Toluna after seven years of trying to convince them to open an office in the region! I worked for Toluna in Paris and then in New York from 2004 till 2009, so am quite familiar with the company, values, culture, services, etc. The timing is perfect to open shop in the region as the market is ripe and in great need of a professional digital data collection company that can disrupt the market by combining cutting edge technology with high quality mobile and online regional research [...]

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November 16, 2016

Kids’ Research in the Middle East – tiffinBOX Insights interview

Insight is delighted to speak to Pratibha and Varsha, the co-founders of tiffinBOX Insights, the first children research, consultation and engagement firm in the Middle East.

What inspired you to launch tiffinBOX?

All of us have passionately served corporate clients delivering consumer insights across the spectrum, and many times crossed roads in our professional lives. There were times during our big agency stints, when each one of us felt a strong urge to do more meaningful work that is driven by passion and a mindset to make a difference

Understanding Kids and delving deep in their minds was always something that intrigued us; it has long been an area that is [...]

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October 20, 2016

Interview with Karthik Ramamurthy – Ipsos Business Consulting

Insight World is delighted to speak to Karthik Ramamurthy, Ipsos Business Consulting – Director & Regional Head – Middle East, Africa, India

Karthik, please tell us about your role and primary responsibilities at Ipsos Business Consulting.

My role primarily revolves around developing the consulting offerings of Ipsos and promoting our solutions to existing clients who use our research services and to new clients. The key is educating clients on the merits of fact-based outcomes, which is our unique selling proposition and which is very relevant to emerging markets where reliable data is scarce. The other hat I wear is to continually work on improving offerings [...]

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October 11, 2016

Winning Customer Centricity: Interview with Denyse Drummond-Dunn

Insight World is delighted to speak to Denyse Drummond-Dunn, founder, president and chief catalyst of C3Centricity and the author of “Winning Customer Centricity”, a must-read book for business executives looking to build truly customer-centric organizations.

Denyse, please tell us about yourself and C3Centricity.

Although I now run a consultancy, I have spent most of my career on the client side, working for some of the best consumer goods companies around, including Nestle, Philip Morris International and Gillette (now a part of P&G). I left my last position as Global Head of Consumer Excellence to start C3Centricity five years ago, because I saw so many [...]

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September 16, 2016

Interview with Zubair Ahmed – Emirates Islamic

Insight World is delighted to speak to Zubair Ahmed, Head of IT & Business Innovation at Emirates Islamic.

Could you describe your responsibilities at Emirates Islamic?

At Emirates Islamic, I am responsible for the overall information technology and business innovation functions within the bank.

Why did you choose to pursue a career in IT? Which aspects of it do you enjoy the most?

Technology has always been an area of curiosity and interest for me. For the last 24 years, I have been happily engaged with IT in the banking sector. Continuous advancement of information technology has enabled banks to find better ways of serving their customers and their [...]

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August 9, 2016

Enhance Customer Service Experience Using Self-Service

by Nidal Kamouni, CEO, PCCI Group

 

 

 

 

 

The essence of customer service can be traced to time immemorial. On the other hand, the method of delivery of the customer service experience needs to be continually updated to match the desires and expectations of an ever-changing customer base and that is why we believe that the customer experience landscape is ripe for disruption with companies slowly making progress toward more seamless and simpler customer experiences.

The biggest change in customer service is the sheer number of channels through which people can contact your business. Instead of just [...]

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