Insight World is delighted to speak to Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM
What does your role as Director of Portfolio Marketing involve? What are your primary responsibilities?
The primary task is to ensure that we at IBM engage our clients with compelling value propositions across our broad portfolio of solutions. Our Marketing and Communication campaigns help to increase awareness, build IBM’s brand, and generate new demand, so we continuously grow our business in the Middle East and Africa.
Ensuring we deliver on the above requires: strategy, planning, content development, Market Intelligence, deep [...]
During the first three days of its participation in the 35th Gitex Technology Week, the stand of Dubai Chamber of Commerce and Industry’s newly-launched online platform DubaiStartupHub attracted over 200 business ideas from start-ups who pinned their projects onto a giant digital billboard displaying the map of Dubai.
This magnetic tool is inviting investors to express interest in the projects while seeking new business partnerships as after the conclusion of the tech week, the ideas will be placed on the DubaiStartupHub platform allowing investors to choose the project of their choice and to directly get in touch with the owner of the idea to carry forward the [...]
‘Luvo’ chatbot begins helping customers in December, answering questions or quickly routing requests to advisors
IBM and Royal Bank of Scotland announced the first pilot with customers of ‘Luvo’ a cognitive chat bot that allows people to interact with an AI-powered platform. Luvo leverages IBM Watson Conversation, a cloud-based cognitive service, to enhance the customer service experience.
The bank will begin making Luvo accessible via its webchat service in December, starting with around 10 percent of Royal Bank customers in Scotland that use webchat, helping to answer specific queries on everything from ‘How do I authorise my card to be used overseas?’ to ‘How do I [...]
IBM and Hangzhou CognitiveCare announced 21 hospitals across China plan to adopt Watson for Oncology trained by Memorial Sloan Kettering, a cognitive computing platform for physicians to help them deliver personalized, evidence-based cancer treatment options. The initial 21-hospital introduction is part of a far-reaching, multi-year partnership through which Hangzhou CognitiveCare will introduce Watson for Oncology to hospitals across China.
Hangzhou CognitiveCare, which was established to bring cognitive computing to the fight against cancer in China, will provide sales, service and customer support including localization of Watson’s insights for doctors in China. For [...]
“Macy’s On Call” unites Satisfi’s intelligent engagement platform with IBM Watson cognitive technology to create an in-store mobile companion that assists in servicing customer needs
Macy’s announced the pilot of “Macy’s On Call,” a mobile web tool that allows customers to interact with an AI-powered platform, via their mobile devices. “Macy’s On Call” taps IBM Watson, via Satisfi, an intelligent engagement platform, to deliver a first-of-its-kind solution that will enhance the customer in-store shopping experience at 10 test locations nationwide.
The mobile companion, accessed via a mobile browser, allows customers to input natural language questions regarding [...]
Global Leader in Facilities Management Taps Insight from Sensors and Devices to Put the ‘Human Touch’ into Buildings
ISS, a leading global provider of facility services, has signed a commercial agreement with IBM to use the power of Watson IoT to transform the management of over 25,000 buildings around the world.
Headquartered in Copenhagen, ISS is [...]
Waterfund Insight Service to help Kuwait make data-driven decisions for better water management
IBM and Waterfund announced that EnerTech, a wholly-owned subsidiary of the National Technology Enterprises Company — itself a subsidiary of Kuwait Investment Authority — selected the Waterfund Insight Service to model and prioritize its strategic water technology investments.
IBM developed the Waterfund Insights Service, a Cloud Business Solution, to provide national and local governments the ability to better understand and forecast the actual costs of water under different hydrological and financial scenarios, creating the financial transparency required to [...]
Plan to develop adaptive learning products and platform for use at home and in schools
Sesame Workshop, the nonprofit educational organization that produces Sesame Street, and IBM announced a collaboration to use IBM Watson’s cognitive computing technology and Sesame’s early childhood expertise to help advance preschool education around the world.
As part of a three-year agreement, Sesame Workshop and IBM will collaborate to develop educational platforms and products that will be designed to adapt to the learning preferences and aptitude levels of individual preschoolers. Research shows that a significant extent of brain development occurs in the first five years of a [...]