Kantar Tops GRIT Innovation Poll 2016
Kantar is pleased to announce that it has come top of this year’s GRIT poll of the most innovative research companies, ranked by parent brands. Kantar – whose win rolls up the individual rankings of TNS, Millward Brown, Added Value and Lightspeed GMI – moves up to the top slot after being placed second in last year’s poll.
The GRIT poll, run by industry commentators Greenbook, was set up in 2010 and is unique in being voted for by peers within the industry, including buyers and suppliers of research services globally.
Wayne Levings, president, Kantar and chairman of its Innovation Board, commented on the win: “This is a hugely gratifying win for us. We have worked hard to invest in new services and products to bring innovation to the market. We are fortunate enough to have clients that encourage us to do things in fresh ways and highly talented employees that consistently rise to that challenge. It’s pleasing to see this effort recognised by those whose opinions we most highly value.
“It’s also pleasing to see our partners Zappistore, in whom we’ve invested and with whom we’ve collaborated on a number of app-based, self-service solutions, also climbing the rankings, from 24 to 11, “ added Levings.