Kantar Launches Kantar Public to Serve Government and Public Sector Clients
Kantar announces the launch of a new global brand, Kantar Public, which will work with clients in government, the public sector, global institutions, NGOs and commercial businesses to advise in the delivery of public policy, public services and public commGovernment unications.
Kantar Public will deliver global best practice through local, expert teams; will synthesise innovations in marketing science, data analytics with the best of classic social research approaches; and will build on a long history of methodological innovation to deliver public value. It includes consulting, research and analytical capabilities.
Kantar Public builds on Kantar’s strong position in the political and social sector with Government representing Kantar’s biggest client overall in markets as diverse as the U.K., Germany and Australia, and fastest growing sector in markets including Africa and South Asia. Kantar Public now brings together Kantar’s expert sector teams integrating capability from Kantar TNS, Kantar Millward Brown, Kantar IMRB and Kantar IBOPE. Its offer is designed to support the needs of government and public sector clients in different social and political environments, and to provide holistic support, from formative research work on public policy through to internal capability building and impact assessment of development programmes. Working with the WPP Government and Public Sector Practice, Kantar Public can also support its clients in the government communications field with integrated campaign activity and digital government service delivery.
Eric Salama, Kantar CEO, commented on the launch: “We are proud of the work that we do in this sector, which is growing fast. Its increasing importance in stimulating behavioural change in many aspects of societies requires the kind of expert resource and investment that Kantar Public will provide.”
Dr Michelle Harrison, previously Global Head of the Political and Social Practice at Kantar TNS, is named as Global CEO and the Chair of Kantar Public UK. She remains in role as the CEO of the WPP Government and Public Sector Practice.
Harrison said: ”It’s been a privilege to have the opportunity to create the offer for Kantar Public, drawing on so many conversations around the world with our clients. I believe we have a unique toolkit, backed by a world leading research infrastructure, and are ideally placed to assist our clients in government, the public sector and global institutions. I am also very lucky to have been able to appoint such a strong team of global leaders, who share a passion for quality and innovation in our client work, for the delivery of a better public realm.”