Kantar Announces Integration with Google Consumer Surveys
Kantar announced an integration into Google Consumer Surveys. Through this collaboration, Kantar as a validation partner will leverage its extensive global and local marketing research expertise to ensure the accuracy, responsiveness and representativeness of Google Consumer Surveys panels. Utilizing a systemic research validation program, Kantar becomes an early access support to Google Consumer Surveys as they aggressively expand into new markets.
“The alliance between Kantar and Google Consumer Surveys addresses a key market need and solves important issues for our global clients, and within the industry,” stated Wayne Levings, President, Kantar. “As our technology partner, we leverage the speed and agility of Google Consumer Surveys. The combination of Kantar’s rigorous marketing research methods with Google’s superior technology platform will unlock new value and resources to our clients.”
“We’re excited to partner with Kantar to help us evaluate the quality of our panels as we expand our presence globally. Their expertise, deep industry and market knowledge combined with our technology, platform and reach ensures the best quality research for our users,” said Dylan Lorimer, Product Manager for Google Consumer Surveys.
In 2016 Kantar will be providing validation services for Google Consumer Surveys as they deploy new mobile app services in Asia and Europe. Kantar’s global digital data collection enterprise, Lightspeed GMI, launched a joint service with Google Consumer Surveys in 2014.