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J.D. Power Darwin F&I Menu Enhances Profits at Marine Retailers Fingertips

J.D. Power, a global leader in data analytics and consumer intelligence, today announced that it has made available to boating industry retailers the J.D. Power Darwin finance and insurance (F&I) menu technology to enhance the boating sales process. Leading retailers MarineMax and OneWater Marine are the first to sign on to deploy the software across their franchises.

“The marine industry’s F&I experience is extremely complex and the need for an enhanced sales process has been addressed in our state-of-the-art software,” said Philip Battista, president of dealership technologies at J.D. Power. “Selling protection products on a boat requires being able to identify the wide range of collateral options available in the marine category today. Our menu technology simplifies this process enabling marine retailers to confidently engage with customers and puts the power back in the hands of dealers to create a faster and better sales experience for customers.” 

The J.D Power Darwin F&I menu technology for the marine industry has been specifically designed for retailers to be able to maximize sales by capturing more of the F&I profits. The patented F&I menu technology uses instant remote connections and allows sales professionals to control the presentation with virtually unlimited flexibility to present on paper, tablet, phone, secondary monitor, or to remote customers.

Additionally, the product helps dealers speed up the process—a priority for buyers—while simultaneously providing an accurate and understandable buying experience that can also yield more F&I revenue for the dealer.

MarineMax, the world’s largest recreational boat and yacht retailer, with more than 100 locations worldwide and 77 retail dealership locations, and OneWater Marine, one of the fastest-growing premium recreational boat retailers in the U.S. with 75 stores throughout 11 states, are deploying the J.D. Power Darwin F&I menu technology.      

About J.D. Power
J.D. Power
 is a global leader in data and analytics, advisory services, and consumer insights. A pioneer in the use of big data, artificial intelligence (AI), and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe, and the Asia Pacific. To learn more about the company’s business offerings, visit