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Dunes Launches Happiness Initiative

On the occasion of International Day of Happiness, award-winning Dunes Hotel Apartments today officially announced the launch of ‘Hi’ the chain’s brand new Happiness Initiative.

“Inspired by Dubai’s National Happiness and Positivity Programme we wanted to launch a corporate initiative focused on spreading joyfulness and creating a positive environment for guests and employees alike. At its heart, Hi is about celebrating everyday happiness and delighting our guests by going over and beyond the line of duty. It is also about continuing to make our employees feel valuable and making Dunes a happier place to work. Our focus as an organization will be about creating little moments of surprise and personal, genuine and happy human interactions everyday” enthused Faisal Abdul Rahman, General Manager, Dunes Hotel Apartments.

The program will add a dose of cheer by introducing happiness actions across its day-to-day functions at Front Desk, Room Service, F&B, HR and Dunes Hadiya – the chain’s loyalty program. Dunes has also recruited, from among its front line staff, 1 Happiness Ambassador per property to lead the initiative. The Ambassadors, selected based on their positive attitude and track record for customer service excellence, will be specially trained and given a free rein to use personal initiative and creativity to surprise and delight guests.

The apartment chain also plans to create a community Happiness Zone for guests to meet, mingle and engage in simple activities together.

Dunes Happiness Ambassadors Elias Rebello, Maria Floricar and Siraj Uddin at the launch

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