Dubai is in fashion
Written by Emanuela Lertora
This year Dubai, and the Middle East, could not be more in Fashion. From the hit reality show like Project Runway Middle East, Arab Fashion week and DFF to the launch of Vogue Arabia and the raise of the Design district, the industry is taking the matter of fashion very seriously.
Early in September, the Dubai Design District hosted the launch of Project Runway Middle East, 15 designers across the Arab world will be judged by big names from the industry including, designer Elie Saab and Tunisian super model Afif Jnifen. “Back in the day there were no classes or fashion schools in the region, and so with this program, I am keen to teach and open the doors for future generations in order for them not to experience the difficulties and challenges that I had,” Saab said.
Back in July, the Dubai-based publisher Nervora (also producers of Style.com/Arabia) announced the launch of Vogue Arabia appointing the Saudi Princess Adelah bint Abdullah bin Abdulaziz as the Editor in Chief. The appointed Editor is well known in the industry as she earned the reputation of a fashion opinion leader and a source of inspiration for local and international designers. For now Vogue Arabia will be available to the readers only in a digital version but it will launch a print version by 2017.
October has been all about fashion weeks. Early in the month Dubai hosted the third edition of the Arabia Fashion week, which is part of the international fashion week circuit. The show organised by the Dubai-based Arab Fashion Council (AFC) aims to establish Dubai as the fifth international fashion capital alongside with New York, London, Paris and Milan. “In Milan, we celebrate high-end ready-to-wear. In Paris, we celebrate high-end haute couture’’ said Jacob Abrian head of the AFC, but in the Arab world it’s all about the ‘ready couture’, “ready-couture is in between ready to-wear and haute couture. It’s more expensive than the high-end ready-to-wear and less expensive than haute couture.” he said, with off-the-rack clothing that are tailored to haute couture standards and can be customised.
This week it’s time for Season two of Dubai Fashion Forward (DFF occur twice a year – April and October) which will bring the finest Middle East talents on the catwalk along side with talks and panel discussions with academic institutions and international industry professionals. With over 12,000 visitors Season one was a success. DFF aims to highlights strengths, inspires and nurtures industry growth and its wealth of talent, with the ultimate goal of driving forward the entire fashion industry in the region.
Founded in 2014 by UAE’s Prime Minister and Ruler of Dubai, Sheikh Mohamed bin Rashid al Maktoum, the Dubai Design District, (popularly known as d3) was built with the purpose to create an environment for a world class creative community that engage, nurtures and promotes local, regional and global talents in the design, fashion and luxury industry. Situated downtown not far from the Burj Khalifa, the 3d site, designed by Norman Foster + Partners, has recently entered its second phase which will be completed by 2019. “The community extends over 1 million [square feet] and involves an investment of AED 1 [billion]. Spaces will be provided for designers to execute light works, as well as a gallery and retail space. It will have special importance as a flourishing cultural center for upcoming designers and artists, and will attract visitors and tourists to the region.” Said Dr. Amina Al Rustamani, CEO of TECOM Group.
The Dubai Design District is hosting a series of key events of the city’s calendar like; DFF and the Design Week.