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June 20, 2018

58 Brands in the UAE to receive Superbrands title at Annual Tribute Event

Superbrands, the independent authority and arbiter of branding, announced it will host its annual tribute event to honour and recognize 58 of UAE’s strongest brands on June 27, 2018. At the event, Superbrands will also announce the highly awaited ‘Brand of the Year’ award and unveil the 14th edition of the much sought-after Superbrands book, which includes a two-page profile of each of the Superbrands.

In its 14th edition, the Superbrands tribute event is considered the ‘Oscars of Branding’ by the corporate world and speaking about the event, Mr. Mike English, Director, Superbrands Middle East, said, “Marketers have always had to juggle two seemingly contradictory goals: [...]

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October 10, 2017

Research & Results 2017: The Market Research Exhibition

The market research show Research & Results will be taking place again in Munich’s MOC congress center on 25 and 26 October 2017. With 179 exhibitors from more than 20 countries, the Research & Results is the most important fair in the market research segment. In keeping with the show’s motto “Insight Innovation”, the event organizer is putting on an “Innovation Area” for the first time this year. In this Area, exhibitors will be presenting the most innovative trends and tools in the industry. Registered visitors can attend the fair, with its “Innovation Area” and 104 workshops, free of charge.

More providers, tools, data [...]

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April 24, 2017

World of Insights is launched

World of Insights, a joint initiative by Insight Middle East and Africa and Insight World, is launched with a mission to provide a gateway to market, industry and consumer knowledge and expertise for those engaged in business in the region and worldwide.

Our readers will benefit from timely and relevant insights that can help make effective business decisions.


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April 24, 2017

As a prominent feature of the 16th Arab Media Forum, The “Media Walk” breaths creativity

The Organizing Committee of the Arab Media Forum (AMF) revealed that the 16th edition of AMF will feature, for the third consecutive year, the Media Walk, which hosts several activities throughout the two-day event.

Running under the patronage of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, the AMF promises to deliver diversified and non-traditional content in a creative and dynamic context. Held on 1st and 2nd May at Madinat Jumeirah, the forum is to arrange a series of in-depth discussions around the current state of the Arab Media and its future.

The Organizing committee also revealed that since [...]

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April 23, 2017

The First Online Platform for Influencer Marketing in the GCC is Launched

With the increasing use of influencers to market brands across the region, and an even greater number of influencers entering this new content marketing arena, the newly launched Dubai-based digital firm,, promises to be an all-encompassing online platform that enables brands and agencies to discover, compare and book relevant influencers for effective digital campaigns across the GCC. Easy to navigate and use, the first ever Arab focused Influencer Marketing Platform (IMP) provides data on over 1,780 of the regions’ most successful influencers who, collectively, have over 640 million followers.

Developed in the UAE with an in-depth understanding of regional [...]

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January 10, 2017

Emirates NBD Dubai Economy Tracker™: Dubai private sector experiences strong end to 2016

December data highlighted a robust improvement in business conditions across Dubai’s private sector economy, underpinned by faster rates of output and new order growth. The seasonally adjusted Emirates NBD Dubai Economy Tracker Index registered 55.9, up from 55.2 in November and the highest reading since July. The index has now posted above the 50.0 no-change mark for ten months running and the latest upturn was broad-based across the three key sectors monitored by the survey.

Travel & tourism remained the best performing sub-category in December (headline index at 56.9), followed by wholesale & retail (56.4). Nonetheless, construction firms recorded a positive shift [...]

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December 5, 2016

Emirates NBD UAE PMI™ : stronger growth to end three-month slowdown

The UAE’s non-oil private sector regained some growth momentum in November, thereby reversing the slowing trend seen in each of the prior three months. A robust expansion of new work was a key factor behind improving business conditions. Stronger demand also contributed to faster job creation and a marked rise in purchasing activity. Output also increased sharply, albeit at a slightly weaker pace than in October. On the price front, charges continued to fall in spite of higher purchasing costs. Some panellists indicated that they had offered discounts as part of sales initiatives.

The survey, sponsored by Emirates NBD and produced by IHS Markit, contains original data [...]

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October 25, 2016

September traffic tops 7 million at DXB

Seven million passengers per month is fast becoming the norm at Dubai International (DXB) after September’s numbers eclipsed that total for the sixth time in nine months, according to the monthly traffic report issued today by operator Dubai Airports.

Passenger traffic at DXB passengers reached 7,094,738 compared to 6,432,654 recorded in the corresponding month last year, an increase of 10.3 per cent. Year to date, the world’s leading international hub has welcomed 62,945,091 up 7.2 per cent from the 58,696,877 recorded during the first nine months of 2015.

Eastern Europe again was the fastest-growing market in September (+23.6 per cent) thanks to additional capacity [...]

Interview and Opinion
UAE Insights
Insights by Emanuela Lertora